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LeBron James Changes his Jersey Number, and Autograph
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6:01 am
August 15, 2010


Rich

Germany

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Lebron HeatOn July 8th, LeBron James sent shockwaves through the basketball community when he decided to take his talents to South Beach, trading in his number 23 Cavs jersey in for a number 6 Miam Heat jersey.

Along with the number change, LeBron has decided to change his signature as well. Since he signed on with Upper Deck Authenticated in 2003, James had always signed his first name with a looping “L” that closely resembled the start of his uniform No. 23. Now he’s tapered that with a more definable starting letter and added “#6” to each autograph.

“It just feels right. This marks a new beginning for me,” said James in an exclusive interview with Upper Deck’s Terry Melia on July 31 during his latest signing session for UDA, the sole supplier of his authentic memorabilia. “Miami represents a new chapter in my basketball career. I’m really looking forward to it. It’s gonna be fun. And I’m gonna do what I can to the best of my ability to bring home a championship to that city.

New state, new team, new uniform number; it only makes sense that James would want to modify his inked moniker as part of the transition for UDA.“My relationship with Upper Deck has been great,” said James. “It’s evolved over the years. My play has changed and so has Upper Deck’s as far as creating great memorabilia that fans love. I’m happy that I’m able to still be one of the spokesmen for this company.

“I look at it as a partnership and not just an endorsement deal. The fact that I’m able to continue to do what I do out on the court and they’re able continue to do what they do as far as getting things out to the fans who love me and love the game, I think that’s great.”

The first two of many new LeBron-signed products from UDA went on sale this past week at http://www.upperdeckstore.com. An autographed Spalding basketball, limited to 100 with a specially stamped Miami Heat logo on one of its panels, retails for $899.99, while an autographed 16” X 20” “Welcome to Miami” photo showing LeBron wearing his new No. 6 Heat home uniform sells for $699.99.

“LeBron’s signature has always been in demand and now that he’s chosen to change it, UDA has the opportunity to completely overhaul LeBron’s memorabilia lineup – from team to number to design,” said Steve Sloan, UDA Product Manager. “We are excited about all the possibilities this brings to the table for our Product Development team.”

By Brett J. Lewis Aug 14, 2010


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